A funny thing happened last week with the new Tool album: indie retail had an old-school moment.
Several stores had well-attended midnight sales on Thursday (it was my store's first midnight sale in 10 years). When we returned to work on Friday morning, there were lines at the door. We had to shut down online sales because we feared we couldn’t supply our local customers with a new release that was literally flying out the door. The sales from this one release dramatically changed our CD sales numbers for the month of August.. We scrambled to get product from all sources, and we were still under-supplied by at least a hundred copies, maybe more. And all this for a $45 CD.
Yes, the Tool release was the biggest thing to hit retail in years. And the whole experience spoke volumes about the fact that the buying public still has uber-fans who will rush to pay their hard-earned money for an artist they believe in and care about. Physical retail still matters, and if the content is good and the packaging is carefully considered, anything can happen.
Now, how do we get that word out to artists and managers who for some unknown reason have abandoned the physical art form?
Coalition of Independent Music Stores
The Record Exchange
1105 W. Idaho Street
Boise, ID 83702
208.343.0107 x3 office